Same medicine. Same results. ™
Grassroots lobbying is when everyday citizens contact their own legislators in an organized manner to try to influence legislation and policy. Advocacy groups of all kinds engage in grassroots lobbying, asking their member companies and employees to call or email their legislators either in support of or in opposition to a specific piece of legislation. Ensure your representatives in Washington, D.C. understand the important role that generic medications play in lowering health care cost. Let them also know that you are an important business in their community: how many people you employ and how much taxes you pay. Members of Congress, Congressional staff and federal agencies need to hear about your expertise and experiences.
The intersection between industry and government action is clearer than ever. Almost every day, Congress and state legislatures make decisions that potentially impact our industry for a long time to come. Industry leaders and employees are a great resource for the industry. Grassroots advocacy doesn’t require money, it thrives on relationships.